Workshop B: Understanding your Audience to Leverage the Relationship between the Skincare Market & Social Media
Time: 1:00 pm
day: Pre-Conference Workshop Day
Details:
This session will be a deeper dive into consumer education, discussing the role of social media in educating consumers about novel skin-care breakthroughs. We will explore directing market trends, and how to utilize this to generate successful products. Throughout this workshop you will analyse different social media strategies to differentiate your product in the market, drive cross platform engagement, and utilize all tools at your disposal. This session will discuss:
- Why some things go viral: Identifying the drivers of successful social media strategies with high engagement and what contributes to the success of a campaign.
- How to find the right tool for the job: Investigating TikTok, Instagram, X & Facebook tonadapt your content design based on platform to maximise your marketing budget & click-through rate.
- How to maximise your IP: Discussing product variations and broad vs niche appeal product differentiation strategies.
